of commercial refrigeration with a global reputation for quality and excellence. Williams modern manufacturing facility, established in 1986 and
and local market needs. The Williams range includes upright refrigerators and freezers, blast chillers/freezers, gastronorm cabinets, back bars, merchandising cabinets, sandwich bars, pizza preparation counters, under counter storage units and bakery cabinets including dough retarder provers. Williams ‘right first time’ philosophy means that its products provide years of trouble free operation and are easy to service and maintain. But if things do go wrong, they can quickly be repaired with minimal delays and disruption to the working environment. We invite you to browse through our
to find the right bakery specific or general commercial refrigeration solution for you.
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Who doesn’t love a delicious cake? Display your most tantalising cakes with our upright cake showcase fridges. With curved or straight glass options, LED lighting, adjustable shelving, and sturdy wheels our commercial cake fridges are ideal for cafes and restaurants. Our countertop cake displays are made from high-quality materials and are efficient. In the long run, they save you time and money and help increase sales. Take your cakes and baked goods to the next level with our awesome cake displays. View our selection online today or chat with team directly. You can get fast delivery Australia wide for our high quality machines.
Why do I need a cake showcase for my bakery?
If you run a bakery or commercial kitchen, then you know how important it is to have a good cake display. After all, who doesn't love a delicious cake? Confectionery counters should look chic and, above all, cool your high-quality tarts, cakes, and pastries and present them to your customers. In addition to the optimal presentation, usability and easy cleaning are crucial for cake display cases.
We have in our inventory the top Australian brands and an extensive variety of upright cake display fridges and cake showcase models. With our cake displays, you can showcase your most mouthwatering cakes in style. Our commercial cake fridges are ideal for cafes and restaurants with curved or straight glass options, LED lighting, adjustable shelving, and sturdy wheels. Plus, our countertop cake displays are made from high-quality materials and are very efficient. In the long run, they'll save you time and money and help increase sales.
So, take your cakes and baked goods to the next level with our fabulous models of upright cake showcase, cake display fridges, and upright cake display fridges. Please view our selection online today or chat with our team directly. You can get fast delivery all over Australia for our premium machines.
What are the marketing advantages of a cake showcase?
For the optimal presentation of your goods in cakes, bakeries, patisseries, restaurants, supermarkets, or restaurants/gastronomy, we recommend our range of refrigerated display cases, cake display cases, cake display cases, cake counters, dessert display cases, show display cases, cake counters, donut display cases, and confectionery display cases. Our cake showcases, cake showcases, cake counters, refrigerated showcases, and donut showcases are ideal for displaying cakes, tarts, desserts, donuts, or other goods such as drinks or sandwiches. Furthermore, the modern designs ensure that the goods are optimally presented to the customer by the refrigeration units. These display fridges come in
glass sliding door and glass lid variants.
How does a cake showcase help in the catering trade?
Our refrigerated display cases, cake display cases, and cake counters perfectly present the cakes, tarts, desserts, or drinks. The goods are presented to the customer optimally and appealingly thanks to high-quality LED lighting and
glass panes with panoramic views. The gastro cake display cases and cake counters are available in different versions and designs, with both straight and curved front glass. You will find the most suitable device for your gastronomy, café, or restaurant from our extensive range of cake display cases and cake counters.
What are the various areas of application for cake display fridges?
Our cake display fridges can be used in many different areas and products. These cake showcase models are suitable, for example, for the exhibition of cakes, pies, donuts, pastries, and desserts for the classic cafe or the bakery/confectionery and ice cream parlour. Another area of application for the cake showcases and cake counters is in the catering trade in the form of restaurants, bars, or snack bars. Here the devices are used as gastro refrigerated display cases for various goods. Our cake display cases and cake counters are suitable not only for cooling food items but also for cooling drinks. That is why you will see that these upright cake showcases and cake display fridges are used in beverage stores, supermarkets, classic kiosks, and even in late-night shops.
How to take care of cake display fridges?
In order to maintain the performance and ensure a long service life of your cooling device, device-specific maintenance and care are required. Please refer to the operating instructions included in the scope of delivery for information on the required and recommended maintenance of your cooling device.
Best practice for cleaning a refrigeration appliance:
- Before starting any cleaning work, disconnect the cooling unit from the electricity supply.
- Maintenance work must be carried out regularly to assert warranty claims in case of a malfunction or any other problem with your appliance.
- Clean the condenser regularly with a vacuum cleaner or a brush from top to bottom.
- Do not use hard or sharp objects for cleaning.
- Clean the inside of the device with cloths and neutral detergents, do not use abrasives.
- Never clean the device with a high-pressure cleaner or with a water jet.
- Also, clean the drain and the cooling sump to avoid water damage.
- Clean the rubber seals with a damp cloth.
- Please refer to the operating instructions for cleaning evaporators, grease filters, and other components of your cake display fridges.
- Qualified employees may only carry out the refrigeration maintenance and repairs.
Daily maintenance routine:
- To operate the cooling unit optimally in terms of energy, we recommend the following:
- Keep the doors of the devices closed as far as possible.
- Never fill beyond the loading limit.
- Regular temperature control.
- Manual defrost in case of excessive ice formation.
Contact us and we will help you choose the best models of cake showcase for your Display, Cake, Commercial Kitchen, Ice Cream, Pizza, Sandwich, and Serve Over. All our products including Open Front, Upright, Supermarket Island, Deli-Butchers, and Cake Showcase are available for Australia wide delivery. Rest assured, we will be delighted to help you make a choice that fully meets your business needs.
Get in touch with us or call us on
1300 733 715 during business hours or email us at
[email protected] at any time. We will only be too happy to answer all your queries.
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